Marketing audit as a tool for business performance evaluation
نویسندگان
چکیده
منابع مشابه
The Marketing Audit and Business Performance:
The conceptual framework of the marketing audit has been well developed by different contributors since the late 1950s. At the present time, the popular marketing textbooks and the published academic and general literature deal primarily with the theoretical and practical aspects of the marketing audit without offering any rigorous empirical justification of the practice. The teaching of the ma...
متن کاملMarketing and business performance
Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differences between firms. Most of the theory base for any such attempts has to be informed by strategic management theory, since the primary question that strategic management seeks to answer is why some firms outperform others over time. This paper synthesi...
متن کاملThe Marketing Audit and Business Performance: a Review and Research Agenda
The popular marketing textbooks and the published literature overall deal primarily with the theoretical and practical aspects of the marketing audit without offering any rigorous empirical validation. The teaching of the marketing audit appears to be based on the logical expectation of its usefulness, isolated case studies, and anecdotal evidence. There is little indication of how, generally, ...
متن کاملDevelopment and Psychometric Evaluation of Nursing Audit Tool
Background: Better healthcare outcomes in health services are obtainable from frequently observing ongoing healthcare activities, gathering data, and assessing outcomes. Objectives: This study aimed to establish the basic principles of nursing care standards and practices in wards, develop a nursing audit tool for periodically monitoring and controlling o...
متن کاملPamphlet as a tool for continuing medical education: performance assessment in a randomized controlled interventional study
Background: Pamphlet is a tool used for distance continuous professional development programs. In this study, we assessed the impact of an educational pamphlet on improving prescription writing errors in general physicians’ performance. Methods : In this randomized controlled interventional study, we prepared a training pamphlet according to the most prevalent prescription writing problems....
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Galic'kij ekonomičnij visnik
سال: 2019
ISSN: 2409-8892
DOI: 10.33108/galicianvisnyk_tntu2019.05.129